Dunkin' Donuts

Innovative P.O.P. Signage Drives Traffic and Highlights New Offerings

Dunkin' Donuts, a renowned brand in the world of quick-service restaurants, has been a staple in the coffee and breakfast industry since its inception in 1950. Widely recognized for its iconic donuts, coffee, and diverse menu offerings, Dunkin' Donuts has become synonymous with convenient and flavorful dining experiences. With a global presence and a focus on providing quality and convenience, Dunkin' continues to be a beloved choice for coffee enthusiasts and breakfast aficionados alike.

The challenge

Dunkin Donuts is always looking for innovative p.o.p. ideas to help bring attention to their new menu offerings. In addition to donuts and great coffee, Dunkin Donuts offers fresh sandwiches and other lunch items.  Many of the 4,000 plus locations are located along busy roads, so Dunkin Donuts must find ways to attract attention, advertise their specials and drive in-store traffic.

The solution

All Points was brought in to partner on a project with one of Dunkin’s agencies. All Points was given the challenge of creating a large sign that could be affixed somewhere in the parking lot of the store.  Since each store has its own unique location, the sign had to be flexible in design for each store. All Points had to “think outside the box” in developing a practical, yet effective solution for Dunkin Donuts. All Points worked closely with the agency in developing a solid solution for Dunkin Donuts. For the Test Campaign, All Points helped design and build 45 wooden traffic barricades. Each barricade was designed to hold a large 36 x 48 full color sign that advertised the latest special from Dunkin Donuts. All Points assembled a team and built each of the barricades on site, and managed quality control throughout the production of the barricade signage.

The result

All Points handled all manufacturing of the barricades, print production of the signage, and final kit packing of each sign in a individual box. The signs were a big success at Dunkin Donuts which resulted in notable gains for same store sales.

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