U.S. Fund for UNICEF
Online Ordering System and Fulfillment Program
UNICEF’s Trick-or-Treat participant database had been poorly managed by their prior fulfillment company. Many of the records were duplicates, outdated, or incorrect. The call center tasked with taking Trick-or-Treat collection box orders was unable to work with the database and report program participation. In addition, UNICEF needed to reduce operating costs in order to deliver higher revenue to the actual programs.
All Points positively impacted the Trick-or-Treat program in several ways:
- Eliminated duplicate or incorrect shipping by setting up standardized data cleansing processes
- Implemented a new shipping/mail delivery program that minimizes zone shipments
- Created a pre-fill component of the campaign, where past successful participants are automatically set up to receive the same number of campaign boxes the next year
- Developed an online order form for Trick-or-Treat box orders
- Manage the participation database so UNICEF now has anytime online access to real-time participant data
- Apply packaging efficiencies to the fulfillment line that reduces production time, enabling us to consistently reduce labor costs
- Provide the UNICEF team with direct access to real-time shipping records, which reduces call center personnel time per call
Working with All Points, the U.S. Fund for UNICEF:
- Saved over $200,000 in shipping costs
- Reduced call center personnel time on call
- Reduced labor costs
- Reduced return shipping costs
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