U.S. Fund for UNICEF

 

U.S. Fund for UNICEF

UNICEF, the United Nations Children’s Fund, believes that nurturing and caring for children is the cornerstone of human progress. Trick-or-Treat for UNICEF is a 60-plus year old education and fund-raising initiative that gives US children the opportunity to learn about their peers worldwide who are truly in need – and to raise money on their behalf.


Services provided:

Online Ordering System and Fulfillment Program

The Challenge

UNICEF’s Trick-or-Treat participant database had been poorly managed by their prior fulfillment company. Many of the records were duplicates, outdated, or incorrect. The call center tasked with taking Trick-or-Treat collection box orders was unable to work with the database and report program participation. In addition, UNICEF needed to reduce operating costs in order to deliver higher revenue to the actual programs.

The Solution

All Points positively impacted the Trick-or-Treat program in several ways:

  • Eliminated duplicate or incorrect shipping by setting up standardized data cleansing processes
  • Implemented a new shipping/mail delivery program that minimizes zone shipments
  • Created a pre-fill component of the campaign, where past successful participants are automatically set up to receive the same number of campaign boxes the next year
  • Developed an online order form for Trick-or-Treat box orders
  • Manage the participation database so UNICEF now has anytime online access to real-time participant data
  • Apply packaging efficiencies to the fulfillment line that reduces production time, enabling us to consistently reduce labor costs
  • Provide the UNICEF team with direct access to real-time shipping records, which reduces call center personnel time per call

The Results

Working with All Points, the U.S. Fund for UNICEF:

  • Saved over $200,000 in shipping costs
  • Reduced call center personnel time on call
  • Reduced labor costs
  • Reduced return shipping costs

More Case Studies


Arby’s

Arby’s

When Arby’s franchise owners can’t find materials for individual store marketing efforts through the franchise office, they’ll often create it themselves. The lack of continuity can be problematic for a large corporate brand.


HBO

HBO

HBO had been left in a precarious position by its former vendor. They had 90 days to find a new fulfillment partner and move a program that had 1,500 pallets, 5,000 unique products, and supported 150 sales executives.


SunTrust

SunTrust

After years of aggressive acquisitions, SunTrust was challenged with the management of materials for a wide range of POP hardware. Print overrun costs were in excess of 30% of the total print budget.


The Weather Channel

The Weather Channel

In mid-2007, The Weather Channel’s VP of Merchandising and Licensing realized they were missing out on an opportunity to capitalize on the fierce devotion many Weather Channel fans felt toward the brand.