Case Studies
Arby’s
When Arby’s franchise owners can’t find materials for individual store marketing efforts through the franchise office, they’ll often create it themselves. The lack of continuity can be problematic for a large corporate brand.
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HBO
HBO had been left in a precarious position by its former vendor. They had 90 days to find a new fulfillment partner and move a program that had 1,500 pallets, 5,000 unique products, and supported 150 sales executives.
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SunTrust
After years of aggressive acquisitions, SunTrust was challenged with the management of materials for a wide range of POP hardware. Print overrun costs were in excess of 30% of the total print budget.
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U.S. Fund for UNICEF
The call center tasked with taking UNICEF Trick-or-Treat collection box orders was unable to work with the database and report program participation. In addition, UNICEF needed to reduce operating costs.
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The Weather Channel
In mid-2007, The Weather Channel’s VP of Merchandising and Licensing realized they were missing out on an opportunity to capitalize on the fierce devotion many Weather Channel fans felt toward the brand.
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