Whatever It Takes

how we started

From Our Founder

Duane Kalinowski
Owner & CEO at All Points

I am a Wisconsin native but moved to Atlanta in the early 90s to pursue a career in logistics and ultimately open All Points. I would be lying if I said that the golf courses and weather in Georgia were not contributing factors to leaving Wisconsin. Though I no longer live there, I spend the summers and fall at my farm in north-central Wisconsin, working on food plots and enjoying the recreation of the beautiful Wisconsin outdoors.

My inspiration for starting All Points came from observing a growing number of requests and opportunities to provide fulfillment services for a number of large Atlanta based companies. I was working for a local courier company and had kept getting asked if we provided fulfillment services? Not knowing what “fulfillment services” was, I said no and did not think much of it. You can only get the same request so many times before you say to yourself, “maybe I should look into this.” Once I realized the scope and service involved, I understood that this was A. something I could be doing and B. something I should be doing. With a handful of requests, I went out and leased a very small warehouse, bought some racking and a pallet jack and moved into my new South Atlanta estate. Yes, I moved into my warehouse because everything I had the time was invested in this 5,000 sq/ft warehouse in South Atlanta. With a mattress, a fridge, a TV, my dog Baxter and an entrepreneurial spirit, I had everything I needed to start All Points.

unlock insights
Q&A with All Points Founder, Duane Kalinowski

Background and Company Origin

Can you provide an overview of your background and what inspired you to start your 3PL company?

In '94, I moved from the cold of Wisconsin to Atlanta, leaving behind a Fortune 100 job after an unwanted transfer. After a stint with a courier service, where I significantly increased revenue and secured major clients, I discovered the world of fulfillment. This led me to start my own venture, particularly after securing a pivotal contract for the '96 Olympics, which marked a significant turning point in scaling the business.zz

How did you come up with the name for your company, and is there a story behind it?

"All Points" was inspired by our aim to offer comprehensive logistics solutions, reflecting our commitment to enhancing efficiency and reducing costs at every point in the supply chain. This was particularly driven by our initial focus on streamlining printed materials distribution for our clients.

What was the vision or mission that drove you to establish your own 3PL business?

Post-'96 Olympics, advice from a Coca-Cola executive about not overextending reshaped my vision. Inspired by a Milwaukee butcher shop's community feel, I aimed to create a similar culture within my company, emphasizing employee well-being and tailored client solutions, blending personal touch with professional service.

Since the inception of your 3PL company, what significant milestones have you achieved in terms of growth and expansion?

Key milestones include expanding our facilities from a 60,000 square-foot space to a 160,000 square-foot state-of-the-art facility, nearly doubling our pallet capacity and significantly enhancing service efficiency, driven by our commitment to quality and a focus on employee well-being.

Could you share any unique or challenging experiences that motivated you to take the entrepreneurial leap into the logistics industry?

The leap was motivated by a proposal to Coca-Cola, leading to the early challenges of undercapitalization and operational hurdles in a 10,000-square-foot space. These challenges taught me the importance of understanding limits and prioritizing employee well-being, shaping my approach to business.

Leadership and Philosophy

What is your leadership philosophy, and how do you inspire and motivate your team?

My philosophy centers around servant leadership. It's about showing genuine care, listening, and empathizing with the team. By valuing and understanding team members on a personal level, we create a motivated and supportive work environment.

What have been the most influential books, podcasts, or other resources?

The Bible has been a guiding light in my life, while "Atlas Shrugged" has influenced my views on accountability and the importance of hard work. Both emphasize the significance of personal responsibility, integrity, and doing the right thing for the right reasons.

How do you balance work and life as an entrepreneur in a demanding industry?

Family always comes first. By fostering a sense of ownership among team members, I ensure a balance that allows me to prioritize my family without compromising the company's success. This approach has been key in creating a sustainable work environment where everyone feels valued and invested.

Can you share a memorable or inspiring story related to your experiences as a business owner?

Our partnership with RaceTrac Petroleum stands out. Among 3,000 vendors, being repeatedly recognized as Vendor of the Year is not just an honor but a testament to our team's hard work and the strong, effective partnerships we've built with our clients.

In your journey as a 3PL founder, what have been the most rewarding and personally fulfilling moments?

Watching our employees grow and develop has been incredibly rewarding. The evolution of the company from being synonymous with my leadership to a team-driven entity, where 'All Points' is the go-to solution, marks a significant and fulfilling milestone in our journey.

Insights

How do you see the future of 3PL and logistics evolving, and what strategies do you have in place to adapt?

The future is set to be heavily influenced by automation, with scalable automation from leaders like Amazon showing the way. As AI and robotics become more accessible, we anticipate they will bring unprecedented efficiency and scalability to the supply chain. Our strategy involves staying at the forefront of these technologies, ensuring we remain adaptable and competitive in this rapidly evolving landscape.

What is your approach to leadership and tech?

Our proactive approach to embracing innovation is largely attributed to our forward-thinking leadership team. We prioritize staying at the forefront of technological advancements, including AI and robotics, to enhance our service offerings. As our company grows and welcomes new generations into our team, we emphasize the importance of leveraging the latest tools and technologies to complement our exceptional services.

What advice would you give to aspiring entrepreneurs looking to start their own 3PL?

To those dreaming of starting their own 3PL business, my advice would be to proceed with caution and strategic foresight. Reflecting on my early days, particularly my partnership experiences with giants like Coke, the lesson I learned was the importance of pacing your growth. The old wisdom of "Don't bite off more than you can chew" is incredibly pertinent in this industry. It's essential to be acutely aware of your operational limits and to avoid overcommitting. True growth and success come from consistently delivering on your promises, maintaining the quality of your service, and upholding your integrity. Striking a careful balance between your ambitions and your practical capabilities is critical.

Tech and Operations

What tech stack and outsourced service providers do you use at your business?

The backbone of our operation is our WMS/OMS, Veracore, which has been a pivotal part of our setup since 1998. It's integral to both the operational side and the interface our customers interact with. For handling larger, retail-focused programs, we utilize SPS Commerce for EDI, ensuring seamless transactions.

What is your approach to the evolving logistics industry?

Our proactive approach to embracing innovation is largely attributed to our forward-thinking leadership team. We prioritize staying at the forefront of technological advancements, including AI and robotics, to enhance our service offerings. As our company grows and welcomes new generations into our team, we emphasize the importance of leveraging the latest tools and technologies to complement our exceptional services.

leadership

Who We Are

Meet the leadership team behind our operation.

Duane Kalinowski

Owner & CEO

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Jon Watson

VP Sales & Marketing

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Michael Kalinowski

Dir. Ecommerce

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Melissa England

GM/Dir. of Account Services

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Kathy Hoerler

Director of Production Services

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Mike Nicoletta

Operations Manager

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Sandra Duncan

Controller

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Adam Zawacki

Director of IT

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Lupe Gonzalez

Mgr. Production and Assembly

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Michael Siedschlag

Account Executive

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Miriam Eras

Mgr. Pick and Pack

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Jack Dillard

Dir. Marketing

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Destiny Jordan

Account Executive

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Enrique Heras

Mgr. Print Services

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Duane Kalinowski

Owner & CEO

READ BIO
Jon Watson

VP Sales & Marketing

READ BIO
Michael Kalinowski

Dir. Ecommerce

READ BIO
Melissa England

GM/Dir. of Account Services

READ BIO
Kathy Hoerler

Director of Production Services

READ BIO
Mike Nicoletta

Operations Manager

READ BIO
Sandra Duncan

Controller

READ BIO
Adam Zawacki

Director of IT

READ BIO
Lupe Gonzalez

Mgr. Production and Assembly

READ BIO
Michael Siedschlag

Account Executive

READ BIO
Miriam Eras

Mgr. Pick and Pack

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Jack Dillard

Dir. Marketing

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Destiny Jordan

Account Executive

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Enrique Heras

Mgr. Print Services

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What We Do Defines Us
All Points has now grown into an industry leader in fulfillment and distribution, print and promotional product management, e-commerce, direct response project management, retail display production, and database services.

Our expertise scales to match any size project: We work with companies across the country, large and small, from Fortune 500 businesses to independent nonprofits. In every engagement we are driven to serve. That’s what we do, and that’s who we are.

our story

Our origin point

We opened our doors in 1995, and were contracted for fulfillment and distribution for multiple interests during the 1996 Summer Olympics. Since then, All Points has grown into an industry leader in fulfillment and distribution for promotional print product management and e-commerce merchants.

3K+
Ecommerce businesses partnered with us
8
Average tenure of staff in years
9
Average tenure of industry experience
187
Combined years of industry experience
about company

Our Strategy

Everyone has four walls, forklifts and software. What sets All Points apart is our culture.
Duane Kalinowski

At All Points, our core values revolve around superior customer service and effective execution. We enhance our employees' lives through above-average pay, comprehensive healthcare, and a supportive work environment, which is key to staying competitive. Our strong vendor relationships further ensure competitive service and cost offerings.

Embodying a culture of commitment, we only take on what we can handle, focusing on building a company where everyone is as dedicated as the founders. With a pledge to donate 30% of our proceeds to charity, our team is more than just employees; they're family, with seven members over 28 years of tenure.

Our difference lies in our culture: we have the same tools as others, but it's our values and respect for time, whether for clients or team members, that make us more than just a business. We are a family that prioritizes people and performance.

whatever it takes

Our Mission

Our mission at All Points is encapsulated in our motto "Whatever It Takes". This goes beyond just fulfilling orders; it represents our dedication to overcoming challenges, providing exceptional service, and achieving results that exceed expectations.

Whatever It Takes means

Uncompromising Service

We seek to provide the best support possible for our clients. Whether it's meeting tight deadlines, managing complex logistics, or offering customized solutions, our team is committed to delivering the highest level of service.

Adaptability and Innovation

In the ever-evolving landscape of logistics and supply chain management, being adaptable and innovative is crucial. Our mission includes continuously updating our knowledge, embracing new technologies, and finding creative solutions to meet our clients' unique needs.

Building Strong Relationships

We believe in nurturing long-term relationships with clients, employees, and partners. This involves open communication, understanding their needs, and being a reliable partner they can count on. 

Employee Empowerment

Our team is our greatest asset. "Whatever It Takes" also means creating an environment where our employees can thrive, feel valued, and are motivated to give their best. This includes providing training, support, and recognizing their contributions.

testimonials

What our partners say

What I didn’t know beforehand was how much they would help me improve our processes. It’s changed everything.
Vanessa H.
Director of Brand Marketing at KontrolFreek
I'm talking about a 30% savings in printing expenses…Choosing All Points as our fulfillment partner may be the most impactful decision I’ve ever made professionally.
Bill H.
VP of Marketing at RaceTrac
All Points processed 22,059 overnight FedEx packages in 1 day for us…I witnessed one of the most amazing fulfillment projects that I have ever seen!
AT&T Wireless
Customer Support

Real people driving real solutions

At All Points Logistics, we take pride in providing unrivaled customer service that goes above and beyond. With a dedicated account manager assigned to your account, you'll have a trusted partner who understands your business inside out and is committed to meeting your logistics needs.

Our team is available around the clock and on-site, ensuring that you have access to assistance whenever you need it. From answering questions to resolving issues, we're here to provide comprehensive support and deliver exceptional service every step of the way.

Want to experience it yourself?

Contact our customer support
Customer Support

Real people driving real solutions

At All Points Logistics, we take pride in providing unrivaled customer service that goes above and beyond. With a dedicated account manager assigned to your account, you'll have a trusted partner who understands your business inside out and is committed to meeting your logistics needs.

Our team is available around the clock and on-site, ensuring that you have access to assistance whenever you need it. From answering questions to resolving issues, we're here to provide comprehensive support and deliver exceptional service every step of the way.

Want to experience it yourself?

Contact our customer support
digital tools

Our Tech

At All Points, our operations are powered by the advanced Veracore WMS/OMS, integrated since 1998 for seamless operations and customer experiences. Partnering with SPS Commerce for EDI, we efficiently manage large retail programs.

Our packaging, sourced from top vendors around Atlanta, and the use of high-end scanners like Zebra, Uline, and Honeywell, ensure precision and quality. Plus, our in-house marketing team expertly handles all promotional activities, elevating your brand's presence in the market.

time capsule

Our History

Company highlight

All Points Was Founded

Duane Kalinowski Founded All Points in 1995 with his dog baxter and a plan to change the way logistics and fulfillment was done.

Duane Kalinowski and Mark Smith in front of the All Points office.

Company highlight

Leaving 1098 Huff Road

Demand continued to grow driving All Points to expand its operations by leaving 1098 Huff rd and Purchasing an 88,000 SF facility at 1650 Marietta Blvd. This Strategic expansion highlights the company's growing logistical capabilities.

Company highlight

Expanded into 1700 Marietta Blvd

All Points Packaging expanded into 1700 Marietta Blvd., adding an impressive 42,000 square feet to its operational space. This expansion symbolized the company's rapid growth and its commitment to scaling up its capabilities to meet increasing client demands and logistical challenges.

Company highlight

Added Veracore

All Points significantly streamlined its operations by integrating VeraCore, enhancing efficiency and accuracy. This move reduced labor costs, simplified billing, and improved client onboarding and service management. VeraCore's features also offered clients real-time data access, boosting overall service quality and transparency.

Company highlight

All Points Adds Ricoh Printers

In 2012 All Points expanded its service offerings by adding RICOH ProC651 Digital Press to their lineup of technology.

Company highlight

Partners with Elevate solution group

All Points forms a strategic partnership with Elevate Solutions Group to distribute contact lense kits for the 5 largest contact manufactures. All Point purchased a dedicated 160,00 sqft FDA approved facility for distributing medical devices to facilitate this program.

Company highlight

All Points Moves to 190 Selig Dr

After continued growth All Points expands it's operation by moving to 190 Selig a new facility with close to 170,000 SF of warehouse space.

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